Asset Advantage Brings Practical Funding Insights for Brokers
Asset Advantage, a well-known UK business finance provider, is starting a multi-city asset finance roadshow aimed at supporting commercial finance brokers who work with small and medium-sized businesses (SMEs).
The roadshow is designed to help brokers gain a clearer understanding of how to structure asset finance deals and respond effectively to changing lender appetite in the current market.
Interactive Learning Sessions Led by Experts
Direct Access to Credit and Sales Specialists
Each session will be hosted by Asset Advantage’s credit, sales, and payouts teams, giving brokers the opportunity to learn directly from experienced professionals.
During the events, Sales Director Gary Thompson and Broker Manager Jonty Cooke will explain how brokers can improve deal outcomes by applying practical strategies rather than relying only on theory.
Key discussion areas include:
- Assessing debt serviceability
- Understanding funder preferences
- Building strong asset finance proposals
- Delivering better results for SME clients
Real-Life Case Studies and Deal Breakdown
How Brokers and Funders Add Client Value
A major part of the roadshow will focus on breaking down a recent asset finance transaction. This session will show how careful structuring and collaboration between brokers and funders can create real value for business clients.
The goal is to help brokers sharpen their approach and increase confidence when handling complex funding requirements.
Roadshow Schedule and Venues
Events Across Major UK Cities
The broker roadshow will be held at the following locations:
- Manchester – The Edwardian, January 29
- London – Radisson Blu, Tottenham Court Road, February 12
- Birmingham – The Belfry, March 12
All sessions will run from 10:00am to 1:30pm, and lunch will be provided for attendees.
Demand for Asset Finance Continues to Grow
Brokers Face Opportunity and Market Pressure
The events follow findings from a recent broker survey, which shows rising demand for asset finance and business loans, particularly for company acquisitions and expansion plans.
At the same time, brokers report ongoing challenges due to restricted funder appetite in some areas of the market, making expert insight and deal knowledge increasingly important.
Asset Advantage’s Ongoing Broker Support
Focused on Hire Purchase and Finance Lease Solutions
Asset Advantage works closely with commercial finance brokers across the UK, providing tailored asset finance solutions, including hire purchase and finance lease options.
Through these roadshows, the company aims to strengthen broker knowledge and help them better support SMEs in a competitive lending environment.
Commercial brokers can request to attend one of the sessions through Asset Advantage.

